JAY LENO - PHILLIES' WIN DRAWS BIG CROWD

PHILLIES' WIN DRAWS BIG CROWD

A rain-soaked Game 1 of the World Series certainly didn't dampen the enthusiasm of baseball fans Wednesday night as they flocked to their TV sets to watch the Philadelphia Phillies clobber the New York Yankees 6-1. The game averaged 17.80 million viewers -- a figure that remained virtually flat throughout the night. It was the best showing for Major League Baseball since the final game of last year's World Series -- and topped the previous games of that Series. It gave Fox a win, both in overall households and adults 18-49 in every half-hour of primetime Wednesday night. With the largely male audience gravitating toward baseball, Jay Leno's ratings continued to erode. For the second time this week, the number of viewers fell below five million, causing MediaWeek 's ratings pundit Marc Berman to remark, "I pity the poor person at NBC handling the ratings for Jay Leno."

29/10/2009