PEOPLE HAPPY WITH DVD, NOT LIKELY TO SWITCH TO HI-DEF, SAYS STUDY

PEOPLE HAPPY WITH DVD, NOT LIKELY TO SWITCH TO HI-DEF, SAYS STUDY

Relatively few consumers are planning to make the transition from DVDs to high-definition HD DVD or Blu-ray, according to a survey by NPD Group. The researchers said that among owners of HDTV sets, seven out of 10 say they see no need to purchase high-definition players, maintaining that they are satisfied with the quality of their current players. "one of the main challenges for the next-generation" format, NPD Group senior entertainment industry analyst Russ Crupnick told Bloomberg News, "is you have a product out there that is pretty darn good in consumers' eyes."

06/02/2008