NBC - OLYMPICS END; NBC TAKING STOCK

OLYMPICS END; NBC TAKING STOCK

Nielsen Research had not yet released overnight ratings figures for Sunday night's closing ceremonies of the Olympic Games in Beijing at midday, but reports indicated that overall the games were watched by 211 million viewers in the U.S. and would likely surpass the number who tuned in during the 1996 Olympics in Atlanta to become the most-watched event in U.S. TV history. In an interview with the London Financial Times , NBC Universal CEO Jeff Zucker said that the games had produced a "halo effect" for the network. "I think there's a better feeling about NBC than we have seen for years," he said. "We have advertisers who were delivered far more ratings points than they imagined or than we promised, and morale in the company is very high."

25/08/2008