MADAGASCAR - NICKELODEON SCORES BIG ON SATURDAY

NICKELODEON SCORES BIG ON SATURDAY

Nickelodeon's animated The Penguins of Madagascar drew the most viewers for a series premiere in the network's history Saturday. The episode drew 6.1 million viewers, 2.3 million of them between the ages of 6 and 11 and another 2.3 million between the ages of 9 and 14. It aired following the cable network's Kids' Choice Awards which itself attracted 7.7 million total viewers -- more than any program on any of the broadcast networks, except for CBS's coverage of the NCAA basketball tournament.

31/03/2009