NBC - NBC CONTINUES TO FADE

NBC CONTINUES TO FADE

Without football in the picture, NBC was unable to place a single show in the Nielsen top ten last week. CBS again emerged as the most-watched network overall, while Fox -- thanks mostly to American Idol -- was the most-watched network among viewers 18-49, the demographic group that has the most appeal to advertisers. Although its numbers are down from last year, American Idol nevertheless trounced everything in sight. Wednesday's "results" show was the highest-rated show of the week, with 25.9 million viewers. Tuesday's "performance" show, which ordinarily draws more viewers than the Wednesday outing but had to compete with inauguration coverage on the other networks, placed second with 22.8 million viewers. CBS placed six shows in the top ten, including CSI Crime Scene Investigation behind the Idol episodes. With Laurence Fishburne making his debut as a cast regular, CSI drew 17.6 million viewers. ABC placed one show in the top ten -- Grey's Anatomy at No. 7. It captured 14.4 million viewers.

The top ten shows of the week according to Nielsen Research 1. American Idol (Wednesday), Fox, 14.3/22; 2. American Idol (Tuesday), Fox, 12.1/18; 3. CSI Crime Scene Investigation , CBS, 10.6/16; 4. Two and a Half Men , CBS, 9.8/14; 5. House , Fox, 8.8/13; 6. CSI Miami , CBS, 9.3/15; 7. Grey's Anatomy , ABC, 9.4/14; 8. 60 Minutes, CBS, 8.9/15; 9. Criminal Minds , CBS, 8.7/13; 10. Cold Case , CBS, 8.2/13.

28/01/2009