STAR WARS - MOVIEGOERS FLOCK TO THEATERS ON MARTIN LUTHER KING DAY

MOVIEGOERS FLOCK TO THEATERS ON MARTIN LUTHER KING DAY

The box office posted solid results on Monday, the Martin Luther King Day holiday, with the top 12 movies recording $27 million in ticket sales, according to final figures released Tuesday by Media by Numbers. Paramount's Cloverfield led the pack with a gross of $6.09 million. It also set a record for the four-day holiday with a total of $46.1 million. It's three-day total of $40 million set a weekend record for January, erasing the previous record of $35 million set by Star Wars (Special Edition) in 1997. Paramount says that the total budget for Cloverfield was just $25 million, although it was assumed that the studio spent far more than that to promote it. In a successful effort at counter-programming, Fox's 27 Dresses came in second with $27.4 million for the holiday, $4.43 million of which was earned on Monday.

The top ten films over the four-day Martin Luther King Day holiday weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):
1. Cloverfield, Paramount, $46,146,546, (New); 2. 27 Dresses, Fox, $27,442,040, (New); 3. The Bucket List, Warner Bros., $16,664,347, 5 Wks., $44,223,780; 4. Juno, Fox Searchlight, $11,966,082, 7 Wks., $87,092,615; 5. National Treasure: Book of Secrets, Disney, $9,606,326, 5 Wks., $199,489,171; 6. First Sunday, Sony Screen Gems, $9,504,908, 2 Wks., $30,170,510; 7. Alvin and the Chipmunks, Fox, $9,433,049, 6 Wks., $198,813,230; 8. Mad Money, Overture Films, $9,273,645, (New); 9. I Am Legend, Warner Bros., $5,905,443, 6 Wks., $248,482,867; 10. Atonement, Focus, $5,528,377, 7 Wks., $32,653,183.

23/01/2008