MORE THAN A THIRD OF ALL HOMES NOW HAVE HDTV SETS
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MORE THAN A THIRD OF ALL HOMES NOW HAVE HDTV SETS
Over the past year, 22 percent of U.S. households purchased a high-definition television set, according to a new study. The study, "HDTV 2008 Consumer Awareness, Interest and Ownership," by Leichtman Research Group indicated that more than a third of U.S. homes (34 percent) now have at least one HD set, almost twice the percentage in 2006. Somewhat surprisingly just 22 percent of those who bought an HD set said that their principal reason for doing so was improved picture quality. The largest percentage (38 percent) said they had done so to replace an old or broken set. The study also suggested that a dwindling supply of non-HDTV was a major contributing factor. Household income was also a determining factor. Presently, 44 percent of households with annual incomes of more than $50,000 have an HDTV set versus 20 percent of those below $50,000.
18/11/2008
