SEINFELD - MORE CRITICISM OF SEINFELD/GATES TV SPOTS

MORE CRITICISM OF SEINFELD/GATES TV SPOTS

The author of two how-to guides about the Microsoft Windows Vista operating system has called the Jerry Seinfeld/Bill Gates television commercials "one of the worst most pointless ads in history." Writing on Computerworld magazines blog, Preston Gralla describes the original ad -- Seinfeld and Gates in a discount shoe store -- as "about as boring a minute and a half as you'll ever spend." Jeff Bercovici, a columnist for Condé Nast Portfolio , wonders whether Microsoft's ad agency considered Seinfeld himself as a metaphor. "A towering presence during the 1990s, increasingly irrelevant since then...remind you of any software giants you can think of?" Indeed, the latest commercial shows Seinfeld and Gates being taken into an ordinary household so that they can get in touch with ordinary people -- but, in the end, not being accepted by them.

16/09/2008