DREAMWORKS - MONSTERS MAY AID DIGITAL 3D IN THEATERS

MONSTERS MAY AID DIGITAL 3D IN THEATERS

DreamWorks Animation chief Jeffrey Katzenberg said Monday that the success of the 3D screenings of Monsters vs. Aliens may help theater owners secure funding to upgrade their theaters to digital 3D projection. "It's going to go a long way to unstick the credit markets in support of the digital rollout," Katzenberg said Monday in an interview with Bloomberg News at the ShoWest exhibitor convention in Las Vegas. He said that he expected bankers to loosen up loans to underwrite the equipment upgrade by June. Speaking at the convention, Jim Gianopulos, co-chairman of Fox Filmed Entertainment, urged theater owners to push for digital conversion. "Even in the toughest times money finds its way to the right ideas," Gianopulos said. "Tough times make for a great incentive to change the way we think."

31/03/2009