MASTERS DRAWS BIGGEST CABLE AUDIENCE FOR GOLF
NEWS BY ARTIST ALPHABETICALLY |
||||||||||||||||||||||||||
MASTERS DRAWS BIGGEST CABLE AUDIENCE FOR GOLF
Trevor Immelman's win at The Masters golf tournament on Friday was watched by more people than have ever tuned in to a golf tournament in cable-TV history, according to Nielsen Fast National results announced on Saturday. According to Nielsen, the telecast recorded 3.01 million household "impressions," while viewership of Master-related video on ESPN.com was up 117 percent over last year. In a statement, Billy Payne, chairman of the tournament and the Augusta National Golf Club, said, "We are very excited about both the broadcast and new media results from our initial domestic association with ESPN. This expanded reach, along with our other initiatives, significantly helps us with our goal of growing the game of golf."
14/04/2008
