11 February 2009 11:57

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BOB MARLEY - MARLEY FAMILY AGREE LICENSING DEAL

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MARLEY FAMILY AGREE LICENSING DEAL

The family of reggae great BOB MARLEY has agreed a deal with a private equity group in a bid to capitalise on the late singer's image.
Marley's relatives have teamed up with with Hilco Consumer Capital to secure the rights to the icon's dreadlocked visage and other trademarks for retail products.
Hilco plans to use a new company, House of Marley, to licence the star's image and has so far invested $20 million (£13.5 million) for half of the business, according to the Wall Street Journal.
The company will license products including shoes, food, luggage and musical instruments, amongst others.
Marley died of cancer in 1981, at the age of 36.


11 February 2009 11:57


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