MADNESS - "MADNESS" GIVES CBS A SLAM DUNK

"MADNESS" GIVES CBS A SLAM DUNK

Once again, an overrun of March Madness combined with the always-potent 60 Minutes gave CBS a solid victory Sunday night. The first half hour of primetime at 7 00 p.m., which featured the end of the NCAA contest and the beginning of Minutes , attracted 13.33 million viewers. Surprisingly, however, the second half hour -- which featured 60 Minutes alone, captured slightly more viewers -- 13.52 million. With ABC's Desperate Housevives offering a rerun, CBS was also able to claim victory in every other hour of primetime Sunday night.

30/03/2009