LIFETIME CHANNEL DRAWS BIGGEST AUDIENCE TO DATE

LIFETIME CHANNEL DRAWS BIGGEST AUDIENCE TO DATE

Lifetime Television channel's Army Wives got off to a rousing start Sunday by drawing 3.5 million viewers -- as many as some broadcast network shows and the most for any series premiere in Lifetime's 23-year history. The episode was also accessed online, with LifetimeTV.com reporting a 94-percent rise in viewership. It was the first time any entire Lifetime episode had been streamed online. In a statement, Lifetime Entertainment President Susanne Daniels said, It's rare to hit the television trifecta, combining outstanding production values, rave reviews from national press and a viewer response that sends the ratings through the roof."

06/06/2007