07 May 2008 22:00
ALICIA KEYS - KEYS RAISES MONEY BY ASKING FANS TO TEXT CHARITY
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Caption: Alicia Keys (Picture) '2008 BET Honors' held at The Warner Theater -- Arrivals Washington, DC ....
KEYS RAISES MONEY BY ASKING FANS TO TEXT CHARITY
ALICIA KEYS helped raise a small fortune for the Keep a Child Alive charity during her concert in Los Angeles on Monday night (05Apr08) - by asking fans to text the organisation.
Concertgoers like Britney Spears and Nick Lachey were urged to take out their cellphones and text the word 'Alive' to the number 90999.
Key told fans the correspondence would result in a donation of $5 (GBP2.50) per text to help fight HIV/AIDS in Africa.
07 May 2008 22:00
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