IRON MAN IS MARVELOUS FOR MARVEL
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IRON MAN IS MARVELOUS FOR MARVEL
The success of Iron Man represented a noteworthy vindication of Marvel Studios' decision to go it alone -- to finance the production of movies based on its stable of superheroes and sell distribution rights to studios, in this case Paramount. In an interview with Reuters, Marvel Studios Chairman David Maisel said, "It's the perfect way to start the new studio, to blast it off." Box office observers noted pointedly that Paramount has never produced a live-action film on its own that performed as well on an opening weekend. The film's success might also have relieved some of the concerns that studio executives may have harbored over a backlog of expensive blockbusters coming out during a nationwide recession this summer. "What I think this says about th e marketplace is that if we make really entertaining movies, people will show up for them," Paramount marketing chief Rob Moore told today's (Monday) New York Times.
05/05/2008
