IGGY POP - IGGY POP'S AD CAMPAIGN AXED

IGGY POP'S AD CAMPAIGN AXED

A British advertising campaign starring punk icon IGGY POP has been banned after it was branded "misleading".
Pop became the unlikely face of Internet insurance company SwiftCover.com earlier this year (Feb09).
The promo showed the star writhing around and hitting golf balls as he promoted SwiftCover.com's speedy services, declaring “I got it Swiftcovered. I got insurance on my insurance.”
But Britain's Advertising Standards Authority (ASA) has discovered that entertainers are barred from taking out car insurance with the firm - so Pop does not have a Swiftcover policy.
A spokesperson for ASA says, “We concluded the ad was misleading.”