HARRY POTTER - HARRY POTTER AND THE SCOURGE OF THE CANNIBALS

HARRY POTTER AND THE SCOURGE OF THE CANNIBALS

The success of the final Harry Potter book, Harry Potter and the Deathly Hallows (it reportedly sold 10.9 million copies in just the U.S. and the U.K. in its first 24 hours), cannibalized ticket sales for the latest Harry Potter movie, Harry Potter and the Order of the Phoenix, most box-office analysts agreed. In its second weekend, the film dropped 58 percent to come in second with $32.5 million. It was beaten by the latest Adam Sandler movie (with Kevin James), I Now Pronounce You Chuck and Larry, which earned $34.2 million. Even more embarrassing, perhaps, was the fact that on a per-theater basis, Harry was beaten by Hairspray, with the former averaging $7,587 per theater and the latter, $8,804. Solid numbers were also recorded for fourth-place Transformers, which took in an additional $20.5 million to bring its three-week total to $263 million, and fifth-place Ratatouille, which added $10.9 million to its tally, bringing its four-week gross to $165.5 million.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):
1. I Now Pronounce You Chuck and Larry, Universal, $34,233,750, (New); 2. Harry Potter and the Order of the Phoenix, Warner Bros., $32,511,350, 2 Wks. ($207,866,865); 3. Hairspray, New Line, $27,476,745, (New); 4. Transformers, Paramount, $20,514,497, 3 Wks. ($262,978,000); 5. Ratatouille, Disney, $10,899,179, 4 Wks. ($165,519,955); 6. Live Free or Die Hard, 20th Century Fox, $7,101,638, 4 Wks. ($116,267,866); 7. License to Wed, Warner Bros., $3,577,230, 3 Wks. ($38,495,133); 8. 1408, MGM, $2,621,194, 5 Wks. ($67,453,524); 9. Evan Almighty, Universal, $2,552,890, 5 Wks. ($93,567,015); 10. Knocked Up, Universal, $2,292,640, 8 Wks. ($142,698,885).

24/07/2007