GREEN TIDE WASHES UP ON SUPER BOWL TELECAST
NEWS BY ARTIST ALPHABETICALLY |
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GREEN TIDE WASHES UP ON SUPER BOWL TELECAST
Procter and Gamble's Tide, a major advertiser that ordinarily targets women, has bought an ad during Fox Broadcasting's telecast of the Super Bowl on Feb. 3, the New York Times reported today (Friday). The newspaper said that the 30-second spot will run during the game's second quarter. "The Super Bowl is the one time you watch a show and don't want to miss the commercial breaks," Suzanne Watson, Tide brand manager for North America at Procter in Cincinnati, told the newspaper. Meanwhile, it said, Fox has sold all but one of the 63 commercial availabilities during the game at an average of $2.7 million compared to $2.6 million per spot last year. Fox Sports spokesman Lou D'Ermilio told the Times that demand for ads on sports programs has been especially high this year.
11/01/2008
