16 May 2008
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FOX TO HALVE COMMERCIALS FOR NEW SHOWS
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FOX TO HALVE COMMERCIALS FOR NEW SHOWS
Fox Broadcasting plans to draw viewers to its new dramas Fringe and Dollhouse by drastically cutting the number of commercials and promos in them to half the usual number. Today's (Friday) Hollywood Reporter quoted Fox Entertainment Chair man Peter Liguori as saying that by doing so, "we're going to have ... less reason for viewers to use the remote. ... It's a simple concept and potentially revolutionary. ... We're going to redefine the viewing experience."
16/05/2008
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