CBS - FOOTBALL TV'S MOST EXPENSIVE TICKET

FOOTBALL TV'S MOST EXPENSIVE TICKET

This season, NBC is offering both the most expensive and the cheapest TV spots on network television, according to Advertising Age. The highest-priced 30-second spot averages #339,700 for Sunday Night Football, it noted. By contrast, a spot on The Jay Leno Show can be had for as little as $48,803. The trade publication cautions however that the "figures should be taken as directional indicators, not gospel." Nevertheless, AdAge figures that overall, network ad prices are declining. For example, it notes that a spot on the CBS hit Two and a Half Men, which cost an average of $276,433 a year ago, is going for $226,635 this season. Ads on CBS's CSI Crime Scene Investigation fell to $198,647 from $262,600 a year ago. On the other hand, Wells Fargo Securities is reporting that ad prices are rising in the so-called scatter market (for ads purchased close to the actual airdates).

26/10/2009