RACHAEL RAY - DUNKIN' DONUTS YANKS RACHAEL RAY SPOT

DUNKIN' DONUTS YANKS RACHAEL RAY SPOT

A TV commercial for Dunkin' Donuts featuring afternoon TV personality Rachael Ray has been yanked from the air after viewers complained that a scarf Ray wears in the spot resembled a keffiyeh, a traditional male headdress. The ad had been denounced by Fox News commentator Michelle Malkin, who said that the scarf was an "adornment of Muslim terrorists appearing in beheading and hostage-taking videos." The company initially denied that the scarf was a keffiyeh, but as complaints mounted, the Boston Globe reported, Dunkin' Donuts decided to pull the spot, "given the possibility of misperception." Malkin welcomed the company's response, saying that it showed "sensitivity to the concerns of Americans opposed to Islamic jihad and its apologists."

28/05/2008