WALT DISNEY - DISNEY TO PROMOTE FOX'S IDOL

DISNEY TO PROMOTE FOX'S IDOL

Seemingly following the advice "if you can't beat 'em, join 'em," the Walt Disney Co. announced Wednesday that it will develop at attraction at its theme park in Florida where visitors will be able to audition for a spot on Fox's American Idol. Disney owns the rival ABC network, which is routinely trounced in the ratings by the Fox talent show. Asked by Britain's Press Association how the deal came apart, Disney spokesman Duncan Wardle replied, "It's a cultural phenomenon which has crossed all boundaries. ... American Idol is about making dreams come true and Disney Parks is where dreams come true." Simon Fuller, the producer who created Idol, added, "Disney's new attraction perfectly captures what we at American Idol feel is the heart and soul of this brand; real people getting a shot to make their dream a reality."

08/02/2008