DISNEY - DISNEY MAY SHAKE UP HOLLYWOOD'S BUSINESS MODEL

DISNEY MAY SHAKE UP HOLLYWOOD'S BUSINESS MODEL

Walt Disney Co.'s new movie chairman, Rich Ross, plans to create "a new business model" for the studio by scaling back traditional TV and print ads during the two-week period before a film's opening, emphasizing promotions on social networks and other websites, and making DVDs available for home viewing soon after their theatrical release ends, the Los Angeles Times reported today (Monday), citing unnamed sources. His reported plans are generally receiving a warm reception. Sam Gores, chairman of the Paradigm talent agency, told the Times "Any of us that are sitting around protecting old business models unfortunately are destined to have a hard time succeeding in the coming years."

23/11/2009