WALT DISNEY - DISNEY LAUNCHING A BOYS' CHANNEL

DISNEY LAUNCHING A BOYS' CHANNEL

Saying that it plans to focus on "tween" and younger boys but include girls, the Walt Disney Company on Thursday announced the creation of Disney XD, which will combine a cable channel offering sports and action programing with a website offering games, music and social networking. Until now, much of Disney's specialized cable programming for the 6-14-year-old set has been aimed principally at girls, with such shows as Hannah Montana, Kim Possible , the High School Musical specials, and the upcoming Jonas Brothers series. And just as Hannah Montana features a character who lives a double life as an ordinary teen and a famous rock star, Disney XD has a show in production called Aaron Stone about a boy who leads a double life as a crime fighter.

13/02/2009