WALT DISNEY - DISNEY FOR TWEEN BOYS

DISNEY FOR TWEEN BOYS

The Walt Disney Company, which has found enormous success developing films and cable shows that have strong appeal for "tween" girls, plans to relaunch its Toon Disney channel as Disney XD, aimed at boys ages 9-14, the Los Angeles Times reported today (Thursday). Among its offerings will be an original series titled Aaron Stone , in which a kid who's a whiz at playing video games puts his talent to work in a double life as a secret crime fighter. As the Times observes, the show resembles a male version of Hannah Montana, in which a teenage girl secretly leads a double life as a rock star. Another original series will be Mongoose & Luther , about two best friends aiming to become the world's greatest skateboarders.

07/08/2008