WALT DISNEY - DISNEY CLAIMS SUCCESS WITH "COMBO" PACKS

DISNEY CLAIMS SUCCESS WITH "COMBO" PACKS

Amid reports that consumers are holding off buying DVDs as they consider upgrading to high-definition home-theater set-ups, the Walt Disney Co. said Wednesday that it is extending its "combo pack initiative," in which Blu-ray and standard DVD discs are sold together. The company had planned to end the combo packaging on October 6 but said Wednesday that it will extend that date to December of next year. In a study conducted for Disney by Lieberman Research Worldwide, 77 percent of consumers planning to "embrace Blu-ray technology" said that they approved of the combo packaging, which also includes a digital version that can be played on a PC.

13/08/2009