ALEJANDRO GONZALEZ INARRITU - DIRECTOR INARRITU LAUNCHES ANTI-DRUG ADS

DIRECTOR INARRITU LAUNCHES ANTI-DRUG ADS

Celebrated Mexican filmmaker ALEJANDRO GONZALEZ INARRITU has directed a series of shocking new TV adverts in a bid to make U.S. teens aware of the dangers of drug abuse. The Babel moviemaker has worked on three public service announcements in association with non-profit drug programme Meth Project which debuted on TV in the U.S. state of Montana on Monday (31Mar08). In the ads, the director depicts the dangers of methamphetamine - known as "ice" - which has been additively abused by an alarming number of America's youth over the last decade. The state of Montana comes in at five in the list of U.S. of adolescents using the highly addictive stimulant, which is favoured for the ease of acquiring ingredients needed to make the drug. The 30-second ads - which use a themed tagline of "This isn't normal, but on meth it is" - portray the abhorrent behaviour linked to long-term "ice" addiction. A spokesperson for the Meth Project says Oscar-nominated Inarritu was chosen due to "his gritty, unflinching visual style". Inarritu decided to take on the project after viewing a previous set of ads directed by Requiem For A Dream moviemaker Darren Aronofsky.