NBC - DESPITE LOW RATINGS, NBC KEEPS STUDIO 60

DESPITE LOW RATINGS, NBC KEEPS STUDIO 60

NBC has decided to keep Studio 60 on the Sunset Strip in its Monday-night time slot despite continued audience erosion. The show, however, continues to delight TV critics. In today's (Thursday) New York Times, Alessandra Stanley, applauding NBC's decision to stick with it, remarked that it "works, at times brilliantly." Another ratings-challenged but critically praised show, Friday Night Lights, will switch from Tuesdays to Wednesdays at 8:00 p.m., starting January 10. commented Melanie McFarland, the television critic of the Seattle Post-Intelligencer: "Could it be that this fall's combination of high critical expectation and low viewer response has conspired to bring about ... patience?" After the football season ends, NBC will revamp its Sunday-night schedule with Grease: You're the One That I Want debuting on January 7, in which contestants will vie for a leading role on a Broadway revival of Grease. A new season of The Apprentice will also debut on January 7. Both shows will air 90-minute segments for the first two weeks, then be joined by Crossing Jordan on January 21. Although NBC had indicated recently that it planned to add a third edition of Dateline to its schedule, the final lineup released Wednesday showed the news magazine airing only on Tuesdays and Sundays.

30/11/2006