09 July 2009
DEATH OF A SALESMAN? THINK AGAIN
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DEATH OF A SALESMAN? THINK AGAIN
Death has not silenced Billy Mays, the boisterous TV pitchman who had taped ads for at least three new products before his passing on June 28. Advertising Age reported Wednesday that Media Enterprises, which produced many of the direct-response ads featuring Mays, resumed airing ones for Mighty products on Monday and that they are producing response rates as good as or even better than those that aired before his death. The company said that Mays's family has endorsed the continuing use of the commercials, although some Twitter users have complained about the propriety of doing so, particularly one that resumed on CNBC Tuesday that starts with, "Hi, Billy Mays back again for the Awesome Auger."
09/07/2009
