DISNEY - DEAF PEOPLE RILED BY CAPTION-LESS GO DVD'S

DEAF PEOPLE RILED BY CAPTION-LESS GO DVD'S

Deaf and hard-of-hearing people are angered by Disney's decision to remove closed-captioning from DVDs of the animated Up that are being distributed to online, brick-and-mortar, and kiosk rental outlets. The website consumerist.com quoted a reader as saying that a Disney customer service representative told him that all "extras," including closed captioning, had been removed from the Up version "for marketing reasons." The website commented that doing so may make sense "from a marketing perspective, but isn't fair to those customers who use and need captions." On the website FWD (Feminists with Disabilities), one writer commented, "It seems clear to me that Disney must not employ anyone with a disability in their marketing department, because if they did they would realize that this is likely to cause people to not buy the DVD, rather than increase sales."

18/11/2009