BECK - COURIC TO LAUNCH INTERVIEW SHOW -- ONLINE

COURIC TO LAUNCH INTERVIEW SHOW -- ONLINE

CBSNews.com plans to launch a weekly one-hour interview program hosted by Katie Couric beginning Tuesday, the New York Times reported today (Monday). The program, titled @katiecouric, is aimed at highlighting Couric's strengths as an interviewer and will feature Fox News's Glenn Beck in the inaugural program. "I still love to talk with people and interact and try to peel the layers of the onion back," she said. "I think the interview show will really satisfy that side of me," Couric told the Times , adding that she "even got the sponsor," Dove, the skin-care company. She explained that she met an executive of the company at a gala and put the person in touch with CBS sales execs. Andrew Tyndall, who analyzes TV newscasts for his The Tyndall Report , said that the webcast would allow Couric to "carve herself the niche of being the leading online video interviewer of newsmakers." Couric also indicated that there are plans afoot to alter the content of The CBS Evening News . She said that she wants to include more upbeat stories "since the news can be so depressing now."

21/09/2009