BIG BROTHER - CBS'S AUDIENCE EXPANDS ONLINE, TOO

CBS'S AUDIENCE EXPANDS ONLINE, TOO

Not only has CBS's on-air ratings average during the first days of the new season soared above last year's, its online traffic has also shot ahead of 2008's, Broadcast & Cable magazine reported Thursday, citing sampling by Hitwise, the Experian-owned Internet measurement service. Of the major broadcast networks, CBS accounted for 36.63 percent of traffic, much of it -- 18.97 percent of traffic -- resulting from viewers looking in on the Big Brother house. ( Survivor came in second with 6.85 percent.) NBC was the second most-visited broadcast website with 23.81 percent of the total. They were followed by Fox with 14.10 percent; The CW with 9.05 percent; and MyNetworkTV with 0.19 percent.

25/09/2009