CBS - CBS, TURNER MAY MAKE JOINT OLYMPICS BID

CBS, TURNER MAY MAKE JOINT OLYMPICS BID

CBS and Time Warner's Turner Broadcasting are considering joining up to bid on rights to televise the Olympics in 2014 and 2016, the Associated Press reported today (Thursday), citing no sources. NBC, ABC/ESPN, and Fox have already said they expect to bid on U.S. rights to the games. CBS, which has few cable outlets, had been considered an unlikely bidder, but a deal with Turner could add TBS, TNT, TMC, CNN, Headline News, and the Cartoon Network to the mix. Neither Turner nor CBS would confirm the report. A Turner spokeswoman would only say that it was "something that we would have potential interest [in] if it made economic sense for our company." CBS Sports President Sean McManus told AP that while the Olympics were undeniably attractive, there was no guarantee that this year's success would carry over to future years.

18/12/2008