CBS - CBS SCORES WITH MARCH MADNESS

CBS SCORES WITH MARCH MADNESS

An overrun of CBS's coverage of the NCAA basketball tournament knocked CBS's programs out of their usual half-hour blocks Sunday night, but the network nevertheless dominated ratings for the night, averaging an 8.8 rating and a 14 share, while its nearest competitor, NBC, settled for a 5.1/8. ABC finished close behind with a 5.0/8, while Fox trailed with a 3.4/5. CBS dominated in every half hour, beginning at 7:00 p.m. when basketball and the first part of 60 Minutes scored an 8.3/15. The network's ratings ticked upwards throughout the night, ending at 10;00 p.m. with a 10.0/17 for the ending of Cold Case and the beginning of Without a Trace. In the same hour, by contrast, NBC's The Apprentice drew an abysmal 4.6/8.

19/03/2007