CBS - CBS ON TOP; ITS STOCK IS NOT

CBS ON TOP; ITS STOCK IS NOT

CBS was able to boast Thursday that it was the most-watched network for the 2009-2009 season, that it was the only one to increase its audience, and that it aired both the top-rated drama ( CSI Crime Scene Investigation ) and the top sitcom ( Two and a Half Men ). Investors were unimpressed. Shares of CBS Corp. barely budged on the New York Stock Exchange, stuck at just under $7.00, where they have been for weeks after falling to a 52-week low of $3.06 on March 9. Of all the media companies, CBS is the one that is most dependent on advertising, and there have been no signs yet that companies are going to do anything other than curtail their ad budgets.

22/05/2009