DANCING WITH THE STARS - CBS IS CHAMP WITH MONDAY'S NCAA CHAMPIONSHIPS

CBS IS CHAMP WITH MONDAY'S NCAA CHAMPIONSHIPS

CBS's Monday-night coverage of the men's NCAA basketball championship game between the Kansas Jayhawks and the Memphis Tigers attracted 19.6 million viewers, about par with its numbers for last year's final game. The game edged out ABC's Dancing With the Stars which drew 19.5 million viewers earlier in the night. On Tuesday night, CBS learned the hard way that the television audience can consumer only so many displays of talent on a single night. The network debuted Secret Talents of the Stars in the 10:00 p.m. hour with a dismal 2.9 rating and a 5 share, representing 4.61 million viewers. Once again, the big winner of the night was Fox's American Idol with a 14.4/22 during the 8:00 p.m. hour. ABC's Dancing With the Stars, which saw the elimination of comedian Adam Carolla and his professional partner, Julianne Hough, placed second for the night with an 11.4/17 in the 9:00 p.m. hour. Meanwhile, on cable-TV Spike TV's telecast of Star Wars: Episode III -- Revenge of the Sith Sunday night attracted the channel's largest audience ever -- 4.2 million viewers.

09/04/2008