CBS - CBS ADS TO APPEAR -- AND DISAPPEAR -- ON SUPERMARKET FREEZERS

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Fans Of The Jonas Brothers Await Their Exit From A Cbs Early Show Concert, But The Fans Were Left Disappointed When The Band Left From A Different Door . New York City, Usa picture

Caption: Fans of the Jonas Brothers await their exit from a CBS (Picture) Early Show Concert, but the fans were left disappointed when the band left from a different door New York City, USA ....

CBS ADS TO APPEAR -- AND DISAPPEAR -- ON SUPERMARKET FREEZERS

CBS is taking an untraditional approach to promoting some of its fall programming, Advertising Age noted on its website today (Friday). For example, supermarket shoppers will see an image of the lead character in its vampire drama Moonlight when they open the door of the freezers in some frozen-food sections. Survivor: China ads will be appearing on take-out containers at many Chinese-food restaurants. And ads for the new series Cane will be popping up on sugar packets. It's all part of a strategy to "get people when they are least expecting messages about entertainment, but they are very receptive to them," CBS Marketing President George Schweitzer told AdAge.

28/09/2007

Tags: CBS - SURVIVOR

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