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DISNEY - CARTOON PRODUCES NEW WINE BRAND
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CARTOON PRODUCES NEW WINE BRAND
In what amounts to a reverse product placement, a fictional wine depicted in the animated Disney/Pixar movie Ratatouille is scheduled to go on sale at Costco stores in 18 states next week. The chardonnay, 2004 Ratatouille, was produced from grapes from the Chateau de Messey in the Burgundy region of France. Reporting on the deal, Bloomberg News commented, "This licensed bottling ushers in what may be a whole new trend for wine and the movies." The wire service observed that the 2004 movie Sideways is credited with doubling sales of California pinot noir.
26/07/2007
Tags: DISNEY - PIXAR - SIDEWAYS
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Dave Chambers, Wine Merchant 
( 1)
posted on 26/07/2007 23:22
So, a movie begets a Costco wine! This is a very positive sign. Just maybe,
perhaps, our great nation has shed its view of wine as the devil's temptation
and instead has found a place for this historic beverage at the family table
where conversation and relaxation can occur.
<P>If so, the next generation will see far less "Rehab Headlines" a la
Lohan/Spear/Hilton/et al. Hurray (again) for Pixar.
<P>Cheers,
Dave Chambers, Wine Merchant
Sideways Wine Club and Tastes of the Valleys
