NBC - BUD LIGHT'S NEW BREW A HEAVY SPONSOR OF SNL

BUD LIGHT'S NEW BREW A HEAVY SPONSOR OF SNL

To promote its latest brew, Bud Light Golden Wheat, Anheuser-Busch is buying all of the network ads on NBC's Saturday Night Live this weekend. The network said Friday that the deal marks the first time in the 35-year-existence of the late-night comedy series that a single advertiser accounted for all the commercials aired on the show. While the sponsorship will result in an additional 6-7 minutes of additional content, some of the content will be in the form of product placement. For example, a segment called "Backstage with Bud Light Golden Wheat" will show clips from SNL that never ended up on the air -- all part of an effort to combat fast-forwarding by viewers watching the show on digital video recorders.

16/10/2009