CBS - BROADCASTERS DOMINATE VIDEO AD SALES ONLINE

BROADCASTERS DOMINATE VIDEO AD SALES ONLINE

When it comes to selling advertising on web video, the traditional broadcasters have YouTube beat by a mile. According to media researchers Screen Digest, more than half the ad revenue from online video was produced by CBS, NBC, Fox and Hulu (the joint venture between News Corp's Fox, ABC Disney and NBC Universal). Together they pulled in $448 million in 2008, the report said. It predicted that the figure will rise to $1.45 billion by 2013. Nevertheless, it noted, that amount would only represent 2.2 percent of all U.S. TV advertising revenue in that year -- slightly less than what the TV ad marketplace is expected to lose by then.

30/06/2009