CBS - BROADCAST NETS SEE AUDIENCE GROW OLDER

BROADCAST NETS SEE AUDIENCE GROW OLDER

While the median age of the average U.S. household is 37, the median age of viewers watching the major broadcast networks is 48, according to a report by ad buyer Magna Global that appeared Tuesday on the Advertising Age website. The report indicated that for the fifth straight year, the median age of the average network viewer increased. It was 47 last year. CBS's 60 Minutes drew the oldest audience with a median age of 60. However, the network has always been quick to point out, the figure merely means that half the show's audience is over 60 and half is under 60 and since the show generally ranks in the top 20 among overall households, it may draw more younger viewers than shows that record a younger median age but a smaller audience. For example, the CW's One Tree Hill has a median age of 26, the youngest of any network program, but generally ranks around 100 on the Nielsen list.

27/06/2007