CBS - BASEBALL FIRES UP RATINGS

BASEBALL FIRES UP RATINGS

The bats of the West Coast teams, the Angels and Dodgers, may have become as cold as the weather in Philadelphia and New York in the games played there, but their post-season games with the Phillies and Yankees so far have fired up the ratings. Total viewers for each of the games is up an average of more than 50 percent over last year, with Saturday's daytime game between the Los Angeles Dodgers and the Philadelphia Phillies showing an 88-percent improvement. (Ratings were not immediately available for Sunday's game, a blowout in which the Phillies shut out the Dodgers 11-0.) Major League Baseball had no intention of competing with the National Football League on Sunday night, however. Football continued to overpower all of its competition, with a football overrun on CBS drawing around 21 million viewers in the 7 00 p.m. hour and NBC's Sunday Night Footbal l averaging about 15.5 million.

19/10/2009