WARNER BROTHERS - AMA JUST NOT THAT INTO ONSCREEN SMOKES

AMA JUST NOT THAT INTO ONSCREEN SMOKES

The American Medical Association Alliance, a unit of the AMA, has told the New York Times that it plans to dispatch a complaint to Warner Brothers and corporate parent Time Warner, over the display of cigarette packages showing specific brand names in the movie He's Just Not That Into You , the New York Times reported today (Thursday). "There is absolutely zero artistic justification for this," Melissa Walters, head of the AMAA's effort to reduce teenage smoking, told the newspaper. The Times article pointed out, however, that the movie itself does not show anyone smoking and that one of the characters leaves her husband because he lied about smoking. And although one of the products shown is Natural American Spirit Lights, the brand's producer, Santa Fe Tobacco, insisted that it did not pay to have it featured in several scenes of the movie. A spokesman told the Times "We have to agree that our cigarettes should not be shown in films," said Mark Smith, a spokesman for Santa Fe Tobacco. "It is something we absolutely do not condone. ... We were never contacted about using our brand in this film, and we sent no product."

26/02/2009