NBC - AFTER SNUBBING IPODS, NBC EMBRACES ZUNES

AFTER SNUBBING IPODS, NBC EMBRACES ZUNES

NBC Universal, which stopped selling TV shows on Apple's iTunes Store when Apple refused to allow it to set the prices for its product, has made a deal with Microsoft -- in which it will sell shows that can be viewed on Microsoft's Zune portable video player for $1.99 -- the same price that Apple was charging for them on ITunes. Shows from NBC's sibling cable networks will also be offered for downloading onto the Zune, including Comedy Central's South Park and MTV's The Hills. The Zune has been trying to make a dent in the portable media market, which is dominated by Apple's iPods and iPhones -- but without much success.

06/05/2008