18 October 2006
ADS TO SHOW UP ON THEATER POPCORN BAGS
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ADS TO SHOW UP ON THEATER POPCORN BAGS
Advertisements have suddenly appeared recently on such unusual places as eggs and an assortment of fruits at the supermarket, on laundry bags at the cleaners, and on plastic gowns at beauty parlors. Now, they'll be appearing on bags of popcorn at the movies this weekend. DenTek Oral Care Company will be distributing 570,000 popcorn bags to theaters across the country with samples of DenTek Floss Picks attached to them below the words, "Don't you just hate it when popcorn gets stuck in your teeth?" The bags will also feature a $1-off "zip coupon." In a statement, DenTek President David Fox said, "We want to give consumers a great opportunity to try our product, and then give them an incentive to buy some."
18/10/2006
