BRYAN ADAMS - ADAMS + DOMINGO TEAM UP TO AID THE DEAF

ADAMS + DOMINGO TEAM UP TO AID THE DEAF

Rocker/photographer BRYAN ADAMS and opera star PLACIDO DOMINGO have teamed up to turn the volume up for the hearing impaired. Domingo appears in a new Adams photo, taken to highlight a new initiative to help research into deafness. Cupping his hand over his left ear for the picture, the tenor says, "Life is full of sounds. For 500 million people it's not." The print ads featuring the Adams photograph are part of the Hear The World initiative by hearing aid firm Phonak, which supports projects focused on helping hearing impaired people globally.