YOUTUBE IS OLDER THAN ANALYSTS THOUGHT

Surprising many industry analysts who widely assumed that those attracted to the video website YouTube are relatively young, a study by eMarketer, reported on the website ArsTechnica.com, has revealed that 54.5 percent are between the ages of 35 and 64, while only 19.1 percent are between the ages of 25 and 34. Only 12.6 percent are kids 12-17. Another research firm, Comscore, noted that 61.6 percent of visitors to YouTube earn more than $60,000 per year. ArsTechnica called the statistics "scary news for TV execs" and noted they "go a long way towards explaining why Google paid a staggering $1.64 billion to buy out YouTube last month. The fact that older, richer eyeballs are peering at YouTube videos makes that space especially attractive for advertisers."

28/11/2006