CBS - THURSDAY NIGHT SWEEPS PLOY WINS FOR CBS
NEWS BY ARTIST ALPHABETICALLY |
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THURSDAY NIGHT SWEEPS PLOY WINS FOR CBS
CBS's Thursday-night crossover ploy, in which a story begun on CSI: Crime Scene Investigation at 9:00 p.m. concluded at 10:00 on Without a Trace, sent ratings up for each show but most of all for Trace, which saw its ratings among adults 18-49 jump 68 percent over its average this season, according to Nielsen Research. CBS also scored strongly at 8:00 p.m. with Survivor: China, giving it a sweep of the November-sweeps night. CBS also performed strongly on Friday with wins by Ghost Whisperer at 8:00 p.m. and Numb3rs at 10:00 p.m. and a solid performance by Moonlight at 9:00 p.m. that placed second among overall viewers but first among the 18-49 demo. In addition CBS won the throw-away night on Saturday but fell to second place on Sunday, which was dominated by NBC's Sunday Night Football (Colts vs. Chargers), which averaged an 11.7 rating and a 17 share and was outscored only at 9:00 p.m. by ABC's Desperate Housewives, which recorded an 11.8/17.
12/11/2007
Also see: CBS - CSI CRIME SCENE INVESTIGATION - SURVIVOR - NBC - ABC - DESPERATE HOUSEWIVES
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