CBS - SURVIVOR GOES TO MARKET

Suggesting that just about any hit television show may be ripe for franchising, CBS Consumer Products said Wednesday that it has lined up two new licensees for its Survivor reality series. Liz Kalodner, head of the unit, told Daily Variety that she has "a lot of irons in the fire" -- beginning with Survivor Supercharged Sunflower Seeds, which will be produced by Full Charge Energy Foods, and Survivor Fitness Program from Fitness Team One. Kalodner also indicated that she's negotiating deals for Survivor camping gear, active apparel, corporate team building and outdoor adventure programs.

07/02/2008