NBC - SUNDAY NIGHT FOOTBALL GOES ONLINE

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SUNDAY NIGHT FOOTBALL GOES ONLINE

NBC on Thursday kicked off Sunday Night Football Extra, online video streaming of its NFL football telecasts using Adobe Flash technology allowing viewers to watch plays from alternative camera angles. In a statement, Hans Schroeder, NFL vice president of digital media, said that the webcasts "provide a new level of interactivity, with fans getting to chose how they experience NFL games." The webcasts are only available in the U.S. and only in real time -- they cannot be viewed after the games are played. On broadcast television the game drew 13.57 million viewers down from 17.79 million for the season opener a year ago.

05/09/2008

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